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Lush Cosmetics Tries to Save Sharks

Teams up with radical environmental group

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By: TOM BRANNA

Editor

Lush Cosmetics is handing out leaflets, showing videos and even dressing as pirates in support of Sea Shepherd, the self-styled “eco-pirates.” Lush is also giving all the proceeds of a new “shark fin” soap to the campaign to save sharks around the world. The British beauty retailer is following in the footsteps of the Body Shop in getting involved in environmental activities. However Sea Shepherd is a more controversial outfit that has been disowned by other environ...

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